USE CASES · WORK
NotebookLM for market and competitive analysis
Short answer
Analysts use NotebookLM to compare competitors, reports and filings side by side. NotebookLM Ultra Exporter fills a notebook quickly from open tabs, URL lists or a site crawl, then exports comparison tables to Excel and the briefing to Word, PDF or an editable PowerPoint deck.
Quick facts
| Item | Detail |
|---|---|
| Stages | Collect sources, work in NotebookLM, export the result |
| Outputs | Comparison table (.xlsx); Briefing (.pdf); Deck (editable .pptx); Infographic (.png) |
| Cost to start | Free. Each linked guide states whether its output is Free or Pro. |
Steps
- Install NotebookLM Ultra Exporter in desktop Chrome, then refresh any open NotebookLM (Gemini Notebook) tab.
- Create a notebook for this piece of work and add the sources listed below.
- Generate and save the answers, reports or Studio items you need.
- Export each result in the format its destination accepts, then check the file.
1. Collect the sources
- Competitor sites: website crawl.
- A list of reports: bulk URLs.
- News: RSS feed.
2. Work in NotebookLM
- Generate a data table with one row per competitor.
- Ask for each number with its date, unit and source.
- Use the source comparison table prompt.
3. Get the result out
| Output and guide | Format |
|---|---|
| Comparison table | .xlsx |
| Briefing | |
| Deck | editable .pptx |
| Infographic | .png |
A number without its date and denominator is not comparable. Ask NotebookLM to keep them together.
Free or Pro?
The basics are free; the advanced options listed on this page need Ultra Exporter Pro. Pro covers the extension only; it does not include a Google subscription or raise NotebookLM's own limits. Current prices are on the pricing page.
Frequently asked questions
Can NotebookLM browse the web for new data?
It answers from the sources in the notebook. Keep them current with scheduled import recipes.
Does this workflow need Ultra Exporter Pro?
Not to start. Capturing pages, the basic import methods and the basic export formats are free. Word, PDF, image PowerPoint, long image and video exports share 5 free exports per local day. The table above links each output to a guide that states its plan.
Related guides
How to export NotebookLM data tables to Excel. You get a tab-separated file that opens directly in Excel with each cell in its own column.
How to export NotebookLM reports to PDF. You get a fixed-layout PDF of the report for printing, sharing or attaching to an email.
How to export NotebookLM slides to editable PowerPoint. You get a .pptx with native title and body text boxes rebuilt from the text available in the slide.
How to export NotebookLM infographics to PNG, JPG or WebP. You get the infographic as an image file in the format you choose: PNG for quality, JPG for small.
Engineers load framework docs, RFCs and design documents into NotebookLM to ask grounded questions about a codebase or a new tool.
Add a meeting transcript to NotebookLM, ask for decisions, owners and deadlines, and save the answer as a note.
Founders use NotebookLM as a shared memory for customer calls, investor updates and market reading.
Google provides no full export of a notebook, so a deleted notebook or a lost account takes the notes, chats and Studio outputs with it.