# NotebookLM for market and competitive analysis

Source: https://nlmexporter.com/guides/use-cases/notebooklm-for-market-analysts  
Section: Use cases  
Last verified: November 2026  
Plan: Free + Pro

Analysts use NotebookLM to compare competitors, reports and filings side by side. NotebookLM Ultra Exporter fills a notebook quickly from open tabs, URL lists or a site crawl, then exports comparison tables to Excel and the briefing to Word, PDF or an editable PowerPoint deck.

## Quick facts

| Item | Detail |
| --- | --- |
| Stages | Collect sources, work in NotebookLM, export the result |
| Outputs | Comparison table (.xlsx); Briefing (.pdf); Deck (editable .pptx); Infographic (.png) |
| Cost to start | Free. Each linked guide states whether its output is Free or Pro. |

## Steps

1. Install [NotebookLM Ultra Exporter](https://chromewebstore.google.com/detail/notebooklm-ultra-exporter/afchokljnhhggkhedfbmkcmdagjmjchj) in desktop Chrome, then refresh any open NotebookLM (Gemini Notebook) tab.
2. Create a notebook for this piece of work and add the sources listed below.
3. Generate and save the answers, reports or Studio items you need.
4. Export each result in the format its destination accepts, then check the file.

## 1. Collect the sources

- Competitor sites: [website crawl](https://nlmexporter.com/guides/import/website-crawl-to-notebooklm).
- A list of reports: [bulk URLs](https://nlmexporter.com/guides/import/bulk-urls-to-notebooklm).
- News: [RSS feed](https://nlmexporter.com/guides/import/rss-feed-to-notebooklm).

## 2. Work in NotebookLM

- Generate a data table with one row per competitor.
- Ask for each number with its date, unit and source.
- Use the [source comparison table prompt](https://nlmexporter.com/guides/prompts/source-comparison-table-prompt).

## 3. Get the result out

| Output and guide | Format |
| --- | --- |
| [Comparison table](https://nlmexporter.com/guides/export/data-tables-to-excel) | .xlsx |
| [Briefing](https://nlmexporter.com/guides/export/reports-to-pdf) | .pdf |
| [Deck](https://nlmexporter.com/guides/export/slides-to-editable-powerpoint) | editable .pptx |
| [Infographic](https://nlmexporter.com/guides/export/infographic-to-image) | .png |

> A number without its date and denominator is not comparable. Ask NotebookLM to keep them together.

## Frequently asked questions

### Can NotebookLM browse the web for new data?

It answers from the sources in the notebook. Keep them current with scheduled import recipes.

### Does this workflow need Ultra Exporter Pro?

Not to start. Capturing pages, the basic import methods and the basic export formats are free. Word, PDF, image PowerPoint, long image and video exports share 5 free exports per local day. The table above links each output to a guide that states its plan.

## Related guides

- [Export NotebookLM data tables to Excel](https://nlmexporter.com/guides/export/data-tables-to-excel)
- [Export NotebookLM reports to PDF](https://nlmexporter.com/guides/export/reports-to-pdf)
- [Export NotebookLM slides to editable PowerPoint](https://nlmexporter.com/guides/export/slides-to-editable-powerpoint)
- [Export NotebookLM infographics to PNG, JPG or WebP](https://nlmexporter.com/guides/export/infographic-to-image)
- [NotebookLM for software engineers and documentation](https://nlmexporter.com/guides/use-cases/notebooklm-for-software-engineers)
- [How to use NotebookLM for meeting notes and follow-ups](https://nlmexporter.com/guides/use-cases/notebooklm-for-meeting-notes)